In the 1940s, we changed our name to “Crown City Hardware” in honor of our home city Pasadena, nicknamed the "Crown City.” Also in the 1940s, we launched our now famous marketing campaign featuring a caricature of our owner, Len Fields, known as “Happy Hardware.” We still have customers today who remember the Happy Hardware ads.
Our commitment to being the best hardware store in the world started early and was officially recognized in 1948 by the national magazine Hardware World. A local newspaper, The Star News, covered the award and wrote: “Crown City was chosen as an outstanding example of a modern hardware store with proper arrangement layout and display of merchandise. It was commended on the fact that it is strictly a hardware store and not a miscellaneous merchandising outlet.”
In over sixty years since winning that award, nothing has changed. We’re still 100% focused and dedicated to hardware. A dedication to those products that keep your family safe, protect your most important possessions, and add the final touches of character and style to your home.
In the 1960s, desperately needing space, we moved our store from Lucky’s old wine cellar, located on Colorado Blvd. (sadly giving up prime seats with a fantastic view of the Rose Parade each year), to our current home on Allen Avenue. What the move also did, was place us in the heart of some of the most beautiful, and historic, neighborhoods in the country. We’re now neighbors with the landmark districts Bungalow Heaven, the Historic Highlands and Garfield Heights.